Category: ENTREPRENEUR

Have you ever heard the brand name ‘Kesh King’ and the entrepreneur behind the brand. He is Mr. Sanjeev Juneja; who created and launched this brand in

Ambala in the year 2009. In just 6 years, he sold this brand to Emami for Rs. 1651 Crore.

Here is the story of Mr. Sanjeev Juneja, a First Generation Entrepreneur who made huge money by creating a brand, working on its promotion and finally, selling it for Rs. 1651 Crore in just 6 years to Emami.

A young entrepreneur aged 41 years, started his career in 2008 when the idea to launch a hair oil brand struck him. His father was a Ayurvedic doctor who used to run a small clinic in Mohali. His father has formulated a hair oil but passed away before its launch. Although, Mr. Sanjeev Juneja was not a doctor, in took interest in Ayurveda and launched this hair oil product under ‘Kesh King’ brand in Ambala in 2009. In the first 2 years of launch, he used to visit shop to shop to convince retailers to stock and sell his product. He has to work hard to convince the consumers. But, soon things started to change and this brand was liked by consumer in Haryana and neighboring states. He invested heavily in creating this brand value in the consumer's mind and engaged former Miss India and the leading bollywood star Ms. Juhi Chawla, in its promotions. The brand ‘Kesh King’ was liked by everyone and became a leading brand in hair oil segment in India.

After creating this brand, he decided to sell ‘Kesh King’ brand and quoted Rs 2,200 crore. There were a plenty of FMCG players, such as Bajaj, Dabur, Wipro and Marico. This figure was more than 7 times its annual sales of Rs. 300 crore. Finally, Kolkata based Emami clinched the deal with Mr. Sanjeev Juneja for Rs. 1651 Crore. Emami sees a potential in the brand and looks at it as a strategic decision to expand its presence in the hair oil segment all over India.

Mr. Sanjeev Juneja has also created many other brands covering pain, skin and health segments. He created ‘Dr. Ortho’ a body pain solution, ‘Roop Mantra’ a skin care product, ‘Sachi Saheli’ women's health product and ‘More Power’ a health supplement product and many more.

Mr. Sanjeev Juneja always promoted Ayurveda and developed innovative solutions. He cover various healthcare segments such as pain, skin and health. He has adhered to the best quality standards of his products and able to convince his consumers.

So, create a entrepreneur in yourself and Create a Brand for You. Your Brand is your most valuable asset. Your hard work at present for some time may earn you great rewards in future.

(Source: Excerpts from Google. The Author disclaim any liability)

Gargi Arora

Hi! Chap

Just Completed Your Education. Now Looking for a Work opportunity. Want to join a big Corporate or to Start Your Own Business and become a Entrepreneur.

Today’s Entrepreneur and Entrepreneurship is a buzzword for India’s youth passing out from Colleges and Technical/ Management Institutes. These young guys have unique ideas and want to start their own business and to create their own business identity, instead of working for others. A Start-Up boom is prevailing in India which may catapult into making India the World’s top economy.

Not only Idea but proper execution on Idea is important to make it a business reality. Some Mantras which every entrepreneur and start-up must follow:

1. HUNT FOR YOUR BUSINESS MENTOR

Every Entrepreneur should find out a Business Mentor, a person who has already crossed the road of successful entrepreneurship. Your Mentor may be a friend, relative, your ex-boss or a reliable consultant.

2. EXPLORE YOUR BUSINESS IDEA

Before going further, entrepreneur should invest his time in deeply exploring his idea in understanding the Market potential, availability of resources, competition and right time framework before going further.

3. KNOW YOUR USP

USP means Unique Selling Proposition which is a factor that differentiates a product from its competitors. What You have which your competitor don’t have. Find out your USP. It may be your quality, service orientation or anything else.

4. CHOOSE YOUR BUSINESS ENTITY

Compare the features of different business entities and select which suits you. Selection of right kind of business organization will lead to optimization of resources at the later stage. A Private Limited Company or a One Person Company or a LLP are some of the business structures.

5. FUNDRAISING

A intelligent financial plan for setting up and running up of your venture is a must. Search for the best sources available in the market to raise finances to meet the business Capital Investment and routine expenses. Poor financial planning may hamper the prospects.

6. LOOK FOR THE INDUSTRY SUPPORTS AVAILABLE

There may be financial, technical and other forms of support in the form of subsidies, incentives, consultancy for your venture. Ignoring them may deny you advantages which you could have availed.

7. CREATE YOUR BRAND

These days IT based online tools and Social Media platforms like facebook, whatapp, Website etc can help You to advertise your business and create your brand equity by registering TRADE MARK at a very nominal cost.